Watch this fascinating exposé by 60 Minutes on the sale of fraudulent olive oil. Shockingly, they estimate that close to 80% of all Extra Virgin Olive Oil (EVOO) sold in the US is in fact inferior seed oil with food coloring.
The way to make sure you are in fact buying authentic and fresh EVOO is to look for the Ultra Premium (UP) seal. All of the EVOO sold at Old Town Olive is certified to be Ultra Premium.
To learn more about the UP standard of quality read our blog post.